ATFX – Executive Interview
With seasoned leaders joining the ranks, ATFX is set to navigate new horizons in the financial services realm. Today Siju Daniel, Chief Commercial Officer of ATFX, will share his vision for driving global business growth and enhancing ATFX’s industry leadership.
Chief Commercial Officer, ATFX
Hi Siju, in your role as the Chief Commercial Officer, you’re tasked with driving global revenue growth for ATFX. Could you tell us the reasons you joined ATFX, and elaborate on how you plan to align the company’s commercial strategies with the diverse needs of different global markets?
Siju Daniel:
At a macro level we look at growing economies, increasing disposable income, high mobile adoption rates, and increasing capital market participation. After a deep dive on the market and a feasibility study, we identify top tier local talent to help us get started.
From there it goes back to our act global, think local mantra. We deploy global resources, but rely heavily on our local management team to help us chart our commercial strategies so that it is relevant for the market. This ensures that we provide our clients with what they need and showcase our localization efforts to demonstrate our long standing commitment to the market. This has allowed us to build sustainable and successful businesses in several markets around the globe.
